Oreo 1.6

Oreo international marketing

Oreo is an international brand. It has global marketing level of the international involvement of the manufacturer, because selling their cookies in more than 100 countries around the World. The biggest biscuit market is on India and Oreo are market leader with 1.2% of market share (app 2.1). Oreo used Sustainability marketing strategy. It is “a business strategy that drives long-term corporate growth and profitability by mandating the inclusion of environmental and social issues in their marketing efforts. Within business practices, sustainability is closely related to corporate social responsibility.” (Wordpress, 2014).

     Unfortunately, I didn’t find any data about impact of the recent international turmoil in Oreo. However, recently Oreo decide to close on factory at Chicago and fired 1,200 workers. This decision creates a lot of negative feedback from the Oreo lowers but they don’t change their decision. This situation might reduce number of Oreo customers but in general it will not have strong influence on Oreo. (Trotter, 2016)

     New international legal forces which have an impact on Oreo manufacturing.

1.     “Feed-in tariffs and feed-in premiums”

2.     “Limit on total funding obtained by RES installation”

3.     “Bid price caps”

All of them are related to energy consumption. Now the big factories have to use special energy saving equipment, price for electricity are growth. However, if the company spent less electricity that planted they will receive some money from special institute. (Hajduk, 2015)

 If you want to see appendix please contact me on bogdan.salij@gmail.com.

References

Hajduk, R. (2015, April 20). New renewables legislation. Retrieved from International Law Office: http://www.internationallawoffice.com/Newsletters/Energy-Natural-Resources/Poland/Norton-Rose-Fulbright-LLP/New-renewables-legislation

Trotter, G. (2016, February 20). As Oreo bakery layoffs loom, workers face hard decisions. Retrieved from ChicagoTribune: http://www.chicagotribune.com/business/ct-oreo-bakery-layoffs-impact-0221-biz-20160219-story.html

Wordpress. (2014, September 26). The World of Oreo. Retrieved from Milks Favourite Cookie: https://milksfavouritecookie.wordpress.com/

Oreo 1.5

Oreo environmental analysis

     Recently Oreo add a new video to his Facebook page in which a couple arguing and trying to decide which film they going to watch. So, each of them are take a half of Oreo cookie and first one who will eat all cream using only tong – win. It is new marketing campaign called “Lick Race” this come instead of “Twist, link, dunk”. Oreo force people to buy the Oreo cookies by creating new prizes as 1 year of free Oreo cookies for you. Moreover, it forces people to promote Oreo by putting a video in which you are lick the cream in social media with #OreoLickRace hashtag. (@Oreo, 2016)  

     From the Oreo annual report 2015 I can say that the most important external factors for Oreo is Economical and Demographical. Demographical because target groups are different in different countries, size of population play big role in amount of selling. While economical factor is important because it is demonstrating ability of people to buy the Oreo cookies. (Earn, 2015)

     The Central Bureau of Statistic articles were checked by me in order to understood which relevant data about the external environment might influence Oreo. It is Nederland’s CBOS so all data related to the Nederland and possible changes for Oreo also related only to the Nederland market.  I found two interesting articles, first one named “Household population are growing” in which you can find some figures that proves that nowadays at the Nederland amount of families are growing. (Centraal Bureau voor de Statistiek , 2016) One of the main target group for  Oreo is families and children so it is high possibilities that amount of Oreo cookies sales in the Nederland also will increase. Moreover, the situation represented in second article “Economic situation is improving” make the Nederland even better for selling Oreo. It is important to notes that people are thinking that economical situation is improving so they can afford more. And people who like but didn’t buy Oreo because of saving money, now can rethink about it. (Centraal Bureau voor de Statistiek , 2016)

     In the Nederland people more eat sandwiches as snacks, so Oreo might not be in each children school rucksack like it is in America. Also people in the Nederland very careful to money, they better will do everything by themselves instead of buying ready product, in order to reduce expenditure.

References

@Oreo. (2016, October 10). Oreo. Retrieved from Facebook: https://www.facebook.com/oreo

Centraal Bureau voor de Statistiek . (2016, September 23). Economic situation is improving. Retrieved from CBS: https://www.cbs.nl/en-gb/news/2016/38/economic-situation-is-improving

Centraal Bureau voor de Statistiek . (06 September 2016 г.). Household population are growing. Получено из Centraal Bureau voor de Statistiek : https://www.cbs.nl/en-gb/news/2016/36/household-population-growing-in-and-around-major-cities

Earn, C. (2015, July 25). OREO Annual Report 2015. Retrieved from Behance: https://www.behance.net/gallery/27412923/OREO-Annual-Report-2015