Oreo 1.6

Oreo international marketing

Oreo is an international brand. It has global marketing level of the international involvement of the manufacturer, because selling their cookies in more than 100 countries around the World. The biggest biscuit market is on India and Oreo are market leader with 1.2% of market share (app 2.1). Oreo used Sustainability marketing strategy. It is “a business strategy that drives long-term corporate growth and profitability by mandating the inclusion of environmental and social issues in their marketing efforts. Within business practices, sustainability is closely related to corporate social responsibility.” (Wordpress, 2014).

     Unfortunately, I didn’t find any data about impact of the recent international turmoil in Oreo. However, recently Oreo decide to close on factory at Chicago and fired 1,200 workers. This decision creates a lot of negative feedback from the Oreo lowers but they don’t change their decision. This situation might reduce number of Oreo customers but in general it will not have strong influence on Oreo. (Trotter, 2016)

     New international legal forces which have an impact on Oreo manufacturing.

1.     “Feed-in tariffs and feed-in premiums”

2.     “Limit on total funding obtained by RES installation”

3.     “Bid price caps”

All of them are related to energy consumption. Now the big factories have to use special energy saving equipment, price for electricity are growth. However, if the company spent less electricity that planted they will receive some money from special institute. (Hajduk, 2015)

 If you want to see appendix please contact me on bogdan.salij@gmail.com.

References

Hajduk, R. (2015, April 20). New renewables legislation. Retrieved from International Law Office: http://www.internationallawoffice.com/Newsletters/Energy-Natural-Resources/Poland/Norton-Rose-Fulbright-LLP/New-renewables-legislation

Trotter, G. (2016, February 20). As Oreo bakery layoffs loom, workers face hard decisions. Retrieved from ChicagoTribune: http://www.chicagotribune.com/business/ct-oreo-bakery-layoffs-impact-0221-biz-20160219-story.html

Wordpress. (2014, September 26). The World of Oreo. Retrieved from Milks Favourite Cookie: https://milksfavouritecookie.wordpress.com/