Oreo 2.3

The brand positioning map where created by me based on the interviews. For the interviews I found 3 “snacks addicted” persons and ask them question from my questionner. Majority believe that Kraft produce high qualitied and expensive cookies. In addition, I gather data from the different databases about main Kraft competitors and also put them in my market positioning map.

Consumer perceptions of Oreo survey: https://docs.google.com/forms/d/e/1FAIpQLSciaviavYAwWq1-Tk54MZgS1EVPWibdvqJIYo3tZsKhx9lFVQ/viewform