Oreo 1.2

Oreo Mission Statement “We want our consumers to regard us as their primary snack food. We want our customers to know that we have their wants and needs in mind along with working to create products that will cater to their health conscious lifestyles.” (Altaf, 2015)

     Oreo is the market leader but it does not mean that it has no competitors. It has long been the best-selling cookies in the world. Their feature which distinguishes Oreos cookies from other is “Twist, lick, dunk”. It is huge marketing campaign which create from just cookies - a game which attract not only children but some adults as well. At the appendices you can see main competitors with their strange and weaknesses and produce offered by Oreo. Overall, we can make a few categories, competitors with qualitative and with bad quality cookies. The strong disadvantage of first group is Oreo reputation while strongest advantage is that people might get used to Oreo cookies and would like to try something new. For second group cons is quality and while pros I price and sometimes people are ready to sacrifice quality in order to save many. It is important to notice that Oreo reputation, well-known brand name, acquisitions with Dominos Pizza, Mc Donalds, Cakes, and Baskin Robbins., explain why exactly Oreo the market leader. (Samreen, 2016)

     Nowadays, by observing Oreo product lines and what it has been offering, we can realize that they are using Product Development Strategy. Which mean offering improved products on present market. Basically everything that Oreo sale is cookies, just with different size, flavor, etc.

For appendics please contact me on bogdan.salij@gmail.com

References

Altaf, H. (2015, August 6). Oreo. Retrieved from SlideShare: http://www.slideshare.net/hasnain21hasnain/oreo-51341112

Samreen, D. (2016, September 14). Market research on Oreo. Retrieved from Scribd: https://ru.scribd.com/doc/28443502/Market-research-on-Oreo