Oreo 1.1

     The Oreo products were chosen by me. Oreo was established in 1912 they started to sell the same product with Hydrox, chocolate cookies with crème. Hydrox were created by a small bakery in 1908 and in 4 years the baking giant Nabisco start selling almost the same product but in well-designed packaging. As a result, the small bakery was largely discontinued in 1999. (Rosenberg, 2016) That is the very good example of marketing influence. Nowadays, the company name is Kraft, the division is Nabisco and brand is Oreo. The core product is a sandwich cookies consisting of two chocolate wafers with a sweet crème filling in between. The biggest benefit of it is that it is not a high-priced product and the sweet delicious snacks at the same time. So even children’s are able to buy it, which is one of their targets group. It is Convenience goods because millions of people buying it every day, you can easily found it not only at big supermarkets but in small shops as well so it widely available product. In addition, it is very easy to found Oreo cookies especially “Original” one. Brand Oreo knew since 20 centuries and they continue big marketing program until nowadays. The latest example is the participation of sister Williams (one of the bests tennis player in the world) and of brothers Manning’s (famous football players). (Oreo, 2016) It is high-quality product because the company position to make a better product than their competitors. However, Oreo consists a lot of fat so it is not healthy food. The design is simple but pretty. Blue color of the package with cookie and milk at the middle. The most popular are a package with two and four original cookies inside. Oreo has a big verity of taste and size of the package for the different target group. For example, the family would buy “family” package with 10 small packages with 2 Oreo cookies insight. Children’s would buy a classic package with 2 or 4 cookies inside. Now, Oreo provides few features to their product like Oreo cookies with mint taste or small size of cookies. These innovations make target group bigger and attract new customers.

Oreo has only one product line it is Oreo cookies with different taste and size.

The most popular version of Oreo by size

Double Stuf Oreo, Big Stuf Oreo, Mini Oreo, and Triple Double Oreo The most popular version of oreo by taste

Strawberry Milkshake Oreo, Green Tea Oreo, Blueberry Ice Cream Oreo and Cool MintCream Oreo

Now Oreo is on decline stage of product life cycle because comparing to the previous year they have lower profit and market share. It is still highest comparing to their competitors but it was higher. The brand name is Oreo; it is metaphor type of brand name because “Oreo «means black outside but white inside. It was chosen because Oreo is chocolate (black outside) cookies with crème (white inside). (Uzor, 2015)

References

Oreo. (20 Apri 2016 y.). frequently asked questions. Retrieved from Oreo:

http://www.oreo.com/default.aspx

Rosenberg, J. (4 February 2016 y.). History of the Oreo Cookie. Retrieved from history1900s:

http://history1900s.about.com/od/1910s/a/oreohistory.htm

Uzor, Z. (30 December 2015 y.). Product Life Cycle of Oreo Cookies. Retrieved from Prezi:

https://prezi.com/nwjimf4k7wnf/product-life-cycle-of-oreo-cookies/